In today’s globe it take more than a vicious circle phrase and a high-quality product to ride the marketing signal called the internet. It takes characters. Content is the key component to making sure the people surfing the net will find you. By KEY component I mean keywords. When you are designing your web page you want to make sure there a number of keywords you use in the sight in order for the flow of traffic to meet your expectations. The use of the back door keyword can generate thousands of web tags on a daily basis.

The next thing you should think about doing is hiring an SEO. SEO stands for Search Engine Optimization. This person will make sure that all the keywords and fundamental mumbo jumbo called programming and contract languages are maneuvered through with abundant degrees of success. After all it is the SEO’s job to make sure the website actually receives hits from web users. The more hits it receives the better off you and the SEO are. Organic SEO are high-quality keywords to use in your search for an SEO; or just simply type in SEO.

Perhaps one of the most essential stuff to think about in the scheduling stages of your website is the TITLE. The title page should contain at least one of your major keywords. Think about it like this. Most people don’t pick up a book without a catchy title. Would you in all honesty pick up a book entitled “Cooking for Adults” or would you be more apt to picking up a book called “The Art of Sensual Cooking” ? Though they would both have the same exact content, the latter is more likely to be bought than the first. The same goes for the title of your web page. Remember you want people to want to come to your site.

Now lets talk probing. Enquireoresearch.com is a survey company that performed a study called “The Role of Search in Business to Business Buying Decisions”. They surveyed approximately 1500 participants. One of the most valuable was from a portioned entitled “Inside the Mind of the Searcher” in which it states that men and women differ in their searches. However both genders were more likely to use a search engine. Another finding in this portion was that placement was key to the page receiving hits. This is just another reason why keywords are so very essential in designing your website.

One way to nip your keywords and your search engine is to do a pay per click through the search engine. Pay per click is an understanding made through the search engine where you will pay the engine anywhere from $.01 and up for each click on the website. This will allow you to track the ratio of the number of searches you are receiving versus the number of sales. Remember the balancing act is done in the KEYWORD search. So in essence your tracking all movement to and from your site.

There are a number of tips available on sites such as Advertising Titan.com and Enquiroreasearch.com. Each of these websites has great information and tips to ensure your site is surfed the most.

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E-commerce could be an important business. You have to getthe right know-how and also the tools to form your web site a cut above the rest. Each day, more and additional sites are clambering to optimize their rankings in websites and if you lose your guard, you’ll just get trampled on and be left in the abyss filled with thus many failed e-commerce sites.

Search Engine Optimization or SEO could be a term widely used these days by many e-commerce sites. For the past few years and the subsequent ten years or therefore, search engines would be the foremost widely used web tool to seek out the sites that they have to go to or the product or data they need.

Most people that use search engines use only the 10 high search results in the primary page. Creating it to the primary page, additional so to the top three may be a barometer of a sites success in search engine optimization. You’ll get a better ratio of chance in being clicked on after you rank high. The a lot of traffic for your site, the more business you rake in.

But, it’s essential to grab a hold of that spot or make your ranking even better. As I aforementioned, every day could be a new day for all e-commerce sites to make them selves rank higher using search engine optimization. It is imperative to create your website higher and higher everyday.

Therefore just what is search engine optimization and do you have to use it? The solution to why you’ve got to use it is an easy one. You would like search engine optimization to be number one, or maybe a minimum of build your website income generating.

With search engine optimization you’ll get the advantage of generating a high traffic volume. Let’s simply say you get only a turn out of successful sales with ten to twenty % of your traffic. If you get a hundred hits or more daily, you get a smart flip out of sales already. If you get solely twenty to ten hits daily, you merely get one or two if not any at all.

Therefore once again, what is search engine optimization? Search engine optimization is utilizing tools and strategies in creating your website high ranking within the results of search engines. Getting yourself in the first page and higher however within the top [*fr1] of the page can guarantee that your website can generate public awareness of your site’s existence and subsequently generate more traffic, traffic that might cause potential income and business.

Search engine optimization needs a ton of work to be totally realized. There are many aspects you’ve got to vary in your site or add further to urge search engine optimization. These can embody obtaining heaps of knowledge about the keyword phrases that are common in regards to your sites niche or theme.

You’ll conjointly would like to rewrite your sites contents so that you could get the correct keyword phrases in your website without creating it too industrial however lightweight and informative. There are specific rules and pointers to be followed with creating your web site’s content applicable and conducive to look engine optimization.

You may additionally need to collaborate with several different sites so that you could get link exchanges and page transfers. The more inbound and outbound traffics generated by sites among others are one among the elements search engines uses to rank sites.

Attempt to go looking the web for several helpful help. Tips, tips and ways for search engine optimization are plenty to be found. Scan many articles which will facilitate your optimize your website in search engine results. The a lot of data and info you gather the better. This will all help you in obtaining those high rankings. This could require a little time and effort in your part but the benefits will be astounding. affordable seo

If you can half with some cash, there are many sites in the net that can facilitate your in search engine optimization. There are various sites that help in tracking keyword phrases that may help your site. There are some content writers that have tons of expertise in making smart keyword laden content for your sites that have good quality.

Act now and see the benefits garner with search engine optimization. All of those will result to higher traffic and a lot of business for your site and company. affordable seo

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When you have a new website, or an older one that is stuck in a rut in terms of traffic, you really would love to bring the site to a higher page rank of four and above, lifting the site into more of an authority site category.

These sites gain more traffic, and therefore more profits for you.

How do you do this, you might be asking yourself?

The answer is, using the power of press releases. Whether you have heard of this method before or not, press releases are an incredibly powerful way of achieving a high page rank in very little time. And this in turn makes your site considered an authority site, on whatever theme the site is about, by the search engines.

Which then means more traffic, which is what we all want, right?

This is how you do it.

Firstly, you write the press release. It should not be too long. Three hundred words is a good length. It should not sound like a sales pitch. Because why would anybody pick up a blatant advertisement?

Make the headline catchy and draw the interest of the reader.

Make sure you have your keywords in the title and body of the release.

Ask the why, where, what and how.

Now read your press release and ask someone else you know to read it too, to get their opinion. It should flow and not read in a choppy way.

Finally comes the time to submit your press release.

You can submit it for free, however the maxim, you get what you pay for, as always applies. If you submit a free release, you will only get a tiny amount of traffic and fairly poor back links to your website, often irrelevant links too. For example, your site is about cars, and a website concerning cold cream links back to you. Not good.

I know. Because I have tried free submits in the past, and this is what happened to me.

Unless the press release is about something incredible, which spreads via word of mouth, do not expect much in the way of results.

In order to get the page rank of four or five you need to be in the first ten positions, and submit two or three times in a few weeks.

The cost would probably be several hundred dollars, depending upon how high you paid for. Sounds like a lot, I know. But getting a quick high page rank, and therefore high future earnings from the website is worth the short term cost.

If this is too much, pay what you can afford. The higher your position, the more traffic you are likely to have.

The biggest press site is called PR Web. Do a search for it.

Now get going, and submit a press release and watch your visitor count soar.

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Pay per click marketing is the foremost popular method of advertisement used by varied websites on the Internet. PPC selling might often be called acquire position, cost per click or pay money for performance. But irrespective of the term used, PPC selling is the web advertiser’s medium of selection for promoting products and services to online consumers.

PPC marketing is helpful to each the advertiser and the consumer. Marketers using PPC promoting only want to obtain the particular click throughs linked to their sites from search engines. At the identical time as consumers are relieved of getting to get annoying emails or pop-up ads for merchandise and services.

When an online client searches for a selected product or service on the Internet, corresponding PPC marketing ads are also displayed alongside the results generated by the search engine. This forms a highly targeted consumer group that’s more seemingly to purchase a selected product or service. In addition, websites get to limit their advertisement prices with the employment of PPC marketing. PPC promoting is actually a winning answer for each parties.

Possible drawbacks of PPC selling

Despite the obvious advantages of PPC marketing, there are attainable drawbacks that can cancel out its benefits. One in every of the most common issues associated with PPC promoting is the inexperience of the many individuals trying to use this profitable advertisement method. Simply submitting PPC selling ads to a look engine such as google, will not create up the complete campaign.

PPC selling requires a calculated and systematic approach to putting in place ads. PPC marketing involves the use of keywords and biddings in order to urge high placement on a search engine. Getting prime search engine placement helps boost traffic to a web site that can simply translate into profit.

While not the mandatory experience and data to hold out a typical PPC marketing ad, may flip into an expensive campaign that does not convert into profit. PPC selling ads conjointly need continuous funding, as discontinued payments can conjointly end in discontinued ads. This may be unfavorable for a website that has already engineered high rankings with their PPC selling ads.

Bidding on keywords can conjointly be quite expensive, as the growing number of websites on the internet struggle against each other to bid on the foremost popular keyword for his or her PPC marketing ad. Obviously little business websites are at an obstacle here since huge business websites will be able to pay more for common keywords connected to their site. This is often as a result of most small businesses only put aside a little portion of their capital for advertisement, putting them at a disadvantage.

Managing an effective PPC selling campaign

There are a selection of things that a web site should take into account when running an effective PPC selling campaign. It is important to develop a promoting plan in order to urge the most come on investment from PPC marketing. Choosing the foremost applicable keywords that relate to the site’s business is essential in PPC marketing.

But, simply choosing the most common keywords does not essentially translate into profit. Selecting more specific keywords that can place a web site among the primary ten results of an exploration also gets larger awareness from online consumers. In addition, it doesn’t value as a lot of as getting the top spot for PPC marketing.

It’s also necessary that a website constantly monitors the presentation of their PPC selling campaign. This will facilitate the location modify any existing PPC selling ad to create it a lot of productive. At the identical time any PPC selling ad that has not proven effective will be immediately discontinued. Altering PPC marketing ads is a continuous process that several websites do in order to increase their come on investment.Affordable PPC & multilingual SEO services

Getting professional facilitate with PPC promoting

The popularity of PPC promoting has given rise to professionals offering PPC selling services for small and big businesses. Hiring a professional PPC promoting company is advisable for a little business without expertise in PPC marketing. Most PPC marketing firms offer affordable rates for his or her services and at the same time manufacture acceptable results.

A PPC marketing professional can attend to any or all the details commonly concerned in a very PPC promoting campaign. Handling a PPC marketing campaign is a time consuming method that may be overwhelming for a tiny business. A PPC promoting skilled will facilitate founded a PPC marketing campaign and presently train someone from among the business to handle it to ensure its continued success.
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When someone plans to sale a product or service on a web site, s/he ought to produce a good strategy along with a good design. When you think well regarding what marketing strategy is correct for you, then you’ll be able to get sales.

You see promoting takes time. Those so called gurus who imply that they made several hundred dollars in one night, would possibly not be truthful in their statement. I’m not saying it is not possible to generate sales in one night,except you’ve got had a good plan.All i say is it is unbelievable without smart marketing and SEO planning. There are many websites that aren’t planned. That’s why many net masters miss motivation to generate cash via their websites.

The vital point of coming up with your web site is optimizing it for revenue if you wish to achieve any income from the site. Divide your site into major blocks, ordered by themes, and begin building new pages and subsections in those blocks. For instance, you might have a “travel” section, an “hotel” section and an “entertainment” section for a travel web site. You can then write and publish relevant articles in the respective sections to attract a stream of traffic that comes wanting for more information.

When you’ve got a broader, higher-outlined scope of themes for your web site, you’ll be able to sell house on your pages to individuals curious about advertising on your page. You can additionally earn from programs like Google’s Adsense and Yahoo! Search Marketing if folks surf to those themed pages and click on the ads. For this terribly reason, the advertisement blocks on your pages want to be relevant to the content, so a themed page fits that criteria perfectly.

As Internet becomes additional widespread, advertising on the Net will bear more results than on magazines or offline media. Hence, begin tapping in on this lucrative stream of profit right away!

How to create SEO friendly pages?

There is no point in building a website unless there are guests coming back in. A major supply of traffic for most sites on the Net is search engines. For this reason, by planning a research engine friendly site, you will be ready to rank simply in search engines and acquire a lot of visitors.

Many search engines use programs called crawlers or robots to index websites to list on their search result pages. They follow links to a page, reads the content of the page and record it in their own database, pulling up the listing as people explore for it.

If you want to make your site indexed simply, you ought to avoid using frames on your website. Frames will solely confuse search engine robots and they could even abandon your web site as a result of of that. Moreover, frames create it difficult for users to bookmark a particular page on your website without using long, complicated scripts.

Do not gift necessary info in Flash movies or in images. Search engine robots will solely browse text on your supply code so if you present necessary words in Flash movies and images rather than textual type, your search engine ranking will be affected dramatically.

Use meta tags accordingly on every and each page of your website so that search engine robots know at first glance what that specific page is concerning and whether or not or not to index it. By using meta tags, you’re creating the search engine robot’s job easier thus they will crawl and index your web site a lot of frequently. Affordable Web design SEO services

Stop using wrong HTML tags like to vogue your page. Use CSS (Cascading Vogue Sheets) instead as a result of they’re a lot of effective and efficient. By using CSS, you’ll be able to eliminate redundant HTML tags and make your pages much lighter and faster to load.
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Pay per click or PPC search engine advertising is the foremost affordable kind of advertising available. PPC search engine advertising could be a flourishing business that is anticipated to succeed in $ 8 billion. PPC search engine advertising is about producing leads. Creating leads will help potential patrons realize the particular web site that can offer them with the merchandise or service they need.

But, PPC search engine advertising does not finish there. It is important to understand that though PPC search engine advertising generates leads, it is conjointly important for users to search out relevant information at the website they’re directed to. Data may be a valuable asset in PPC search engine advertising that’s usually left unchecked by several websites. Keep in mind that users are a lot of seemingly to buy products or services from an organization that provided them with the necessary data they needed in the first place.

One of the advantages of PPC search engine trading is that it offers qualified traffic to a specific website. Users that click on a PPC ad are those in search of a particular product or service. This helps eliminate unnecessary clicks from non-prospective consumers that solely turn out expenditures not profits. PPC search engine advertising is additionally the fastest method to urge a cheap return on investment.

A bidding process is used to determine the worth of a specific keyword. In general, the budget for PPC search engine advertising may be a $50 to $200,000 depending on the amount of keywords used. These costs will skyrocket in simply minutes as additional and more sites bid for the same keyword thus causing the prices to jack up.

Pay per click ads are placed alongside search engine results to that they are relevant. The best bids for a selected keyword or phrase gets top billing on the search engine results page. Getting top placement provides larger odds for a PPC ad to get clicked by a professional searcher.

Pay per click search engine advertising contains three basic components; constant monitoring, response analysis and refinement as the essential factors involved in PPC search engine advertising. Proper management of PPC search engine advertising will end in huge profits for a website.

Pay per click search engine advertising makes it potential for sites to observe the productivity of each PPC ad they place. This gives a website the opportunity to flip off any PPC ad that is not performing at its best. PPC search engine advertising provides the most economical method for a website to advertise on the World Wide Web.

The cost entailed in PPC search engine advertising is dictated by the clicks made on a specific PPC ad. The quantity of clicks made on a PPC ad is subtracted from the initial amount paid by the business to a pursuit engine company. To minimize cost and maximize return on investment, a business will must regularly monitor its PPC search engine advertising campaign.

Many businesses are unable to get the most out of their PPC search engine advertising campaign. PPC search engine advertising involves a ton more than simply bidding on the highest keywords. Information may be a main concern of the many on-line users.

Providing online users with relevant information they need will help bring concerning a additional long-term relationship with an online user that will additional possible lead to a sale.
Information provided to on-line users may be in the shape of a newsletter or e-zine that on-line users would possible join up for. Sign-ups might be enough to hide the expenses of a PPC search engine advertising campaign.

Sign-ups also facilitate generate leads for websites as they build opt in list from qualified on-line searchers who clicked their PPC ad. Getting personal information from qualified online searchers can be done in a very variety of ways in which like giving freebies for surveys or signing up for newsletters. SEO & pay per click advertising services

Pay per click search engine advertising may be a permanent process that needs hands on supervision and a radical understanding of PPC search engines. Businesses might opt to rent the services of a professional or do PPC search engine advertising with in-house experts. Whatever plan is selected, a business is positive to get an enormous return on investment with PPC search engine advertising.
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Beginning in the year 2002, blogs moulded the net advertising world. While most folk at that time started with different blogging systems, eventually the majority of of them shifted to WordPress. WordPress has become so much more because of a strong website CMS that emerged from the requirement for a better blogging system.

If you scan any popular blogging tips online, WordPress is often positioned as a tool that well, creates a blog. But an increasing variety of marketers are finding that you are able to even use it as the most important tool to upon which you can grow a profitable commercial empire. The most powerful function of WordPress itself lies in its ability to manage big amounts of text, audio plus video content. After a dozen pages it becomes tough to manage a static HTML site. Although you can use template-driven software as well like SBI or DreamWeaver, nothing beats the ease easily rework or create a static web site, an article directory, a Wordpress based membership website system, a complete e-commerce site, an auction site, a portfolio site and so much more. As a matter of fact you can also simply use it for anything you like.

Besides that, Search Engine Optimization is another crucial element. By default, WordPress is pretty good at optimizing and generating SEO friendly content. Then again, you can also get more serious and utilize quick WordPress plugins to further increase your SEO rankings and get better Yahoo or Google rankings.

The most interesting thing about WordPress is its flexibility. You are able to quickly switch between WordPress themes, and improve its functions by using plugins and even integrate custom programming. have I mentioned before that it is free?

If you are not using WordPress you should. The learning curve has been reduced substantially during the past 3 years. At the moment it’s so simple to use even a six-year old kid may figure it out.

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Every person knows that starting out a content site or a web-log is one of the best ways to make money on the Internet. It is also a known fact that with the ever rising competition in the web domain it is turning more and more hard and challenging to create a internet site and get sufficient traffic to it so that a person could make solid earnings from the website. This is specifically the situation for those starters who are having a new start on the Internet and who have really small practical knowledge and so have to learn practically everything bit-by-bit. And this of course takes time, patience and a really solid will. It must also be mentioned at this point, that is if an individual stays on and does serious work than he or she is surely to come out with flying colors that is he would be able to make money on the Internet considerably and consistently.

There are many methods of getting audience to a internet site like social media sites, pay-per-click advertisements, advertisements on classified ads site and SEs etc. Though now I would write about gaining visitors from SEs for example Google and BIng etc. This could only be accomplished by optimising your internet site for the SEs. There are fundamentally 2 aspects of SEO – On-page optimization and Off-page optimization.

On-Page Optimisation : On-page optimisation starts with performing proper keyword research and then selecting a domain name with your keywords embedded in it, putting your keywords in the title of your site, adding keywords in the header tags like H1, H2 to H6, using your keywords in the body text but not over using it, getting your keywords bold or underlined a couple of times, applying several variants of your keywords, commencing and concluding your body text with your keywords, adding up your keywords in the alt image tags, employing a navigation bar, interlinking your pages in such a way so that all the pages are accessible with a click or two from every pages, avoid using heavy graphics or too many of java scripts on your pages and etc. These are the main factors that you require to watch as far as on-page optimization is concerned to insure that your website is absolutely optimized for the SEs.

Off-Page Optimisation : This is the most important part of optimising your website for the SEs. If you are trying to rank for not so highly searched keywords then on-page optimisation is enough to get your internet site placed in the top of search engine result pages but is you are targeting highly competitive or high traffic volume keywords then solely on-page optimisation will not be sufficient at all. Here you require to do off-page optimisation to get your site ranked at the top of SERPS for your chosen keywords. Off-page optimisation means building links from other web-sites pointing to your internet site. Not only getting links but you must also seek to obtain links from quality web pages that is from web pages with a high page rank. The quality of web pages linking to your internet site matters more than the number of links pointing to your web-site. One more thing that you should attempt is to utilize keywords in the anchor text of the link pointing to your internet site because it tells the search engines what your website contains in a democratic manner, something which the search engines attaches high importance to when ranking web pages in SERPs for relevant keywords. Although this is not possible in all cases as you cannot control all the incoming links but you can definitely seek to utilise your keywords in the links that you are acquiring yourself. You can obtain linkbacks by submitting articles in article directories with links in your author bio that points to your site, by commenting in other blogs both in your niche and in other niches too, by doing forum postings with links in your signature, by publishing guest posts in other blogs, by submitting press releases through press release websites, by joining blog carnivals and etc. More the number of quality and keywords anchored links you have pointing to your web-site higher will be your rank in the SERPs for your targeted keywords. Also keep in mind to vary your anchor texts to make the link building look natural in the eyes of the search engines. Therefore you could get more traffic from SEs and be able to make money online considerably and consistently.

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Social bookmarking has finally got a foothold. Social bookmarking is being seen by many marketing experts as a cost effective method of augmenting distribution of content, branding and image building and marketing. According to a survey, it has been seen that almost 28% of users on the Internet on a normal day have been tagging online content while 7% of users on the Internet have been either tagging or categorizing content. This method is being seen as a highly successful idea and this can be seen with the amount of success achieved by http://Del.icio.us.

Del.icio.us had acquired their first million visitors in 3 years but they acquired the next 2 million visitors within a span of 6 months. So what is social bookmarking? Social bookmarking can be compared to linking. Social bookmarks are basically links that help an internet user to classify, share, store and even search for content using a process called tagging. Tags just make it easier for internet users to find the content they are looking for. You can apply social bookmarks to content or information in different formats like PDF, video, blogs, websites, images etc.

Some of the top social bookmarking websites include StumbleUpon, http://del.icio.us, Google Bookmarks and Furl. Reddit and Dig are two social news websites, which are also considered as social bookmarking sites. The idea is to create positive content about your services, products or overall business and then optimizing the content on these social bookmarking websites.

Social bookmarking is an interesting concept that can be used for enhancing the process of marketing and promotions. What marketers can really do is allow sharing of content by the visitors. As a result, the bookmarks encourage a kind of functionality that is most often referred to as forward-to-a-friend process. Apart from this, marketers can also post their own content on different social bookmarking websites, which will initiate movement of traffic to their sites. In a sense, this is an online version word of mouth advertising where surfers share their bookmarks.

But for social bookmarking to be a real success, you need to have engaging or interactive content, which users will find useful, interesting and entertaining. It should be the kind of content that most users can recommend to others or forward it. The content should attract users and this is where creativity plays an important role. You will have to look from the perspective of an internet user to gauge what he or she might be looking for and then provide it. There are certain tips you can follow to make social bookmarking a marketing success for your online business and they are:

Understand the requirement of your audience and try to focus on topics that will interest your readers, audience or users.

Content should be interesting and yet easy to read. The more heavy words and sentences you use, the more difficult and unfriendly it will be for the reader. Look at the blogs – most blogs have reader friendly and more personalized content. Apart from this, you can also add bold and colored or highlighted fonts to assist in increasing readability.

The title should be interesting and hint at what the article is all about. If you want to provide information only on Pay-per-click then there is no point having a title like “The best internet marketing tools.” Readers will think that this article encompasses all the methods and it will be useless for a reader who wants specialized information about Pay-per-click. On the other hand if you have a title like “Less money, more traffic using Pay-per-click” This title will attract the attention of readers looking for specialized information on Pay-per-click and other readers who want information on internet marketing methods.

Keywords are extremely important in bringing traffic to your website. Use of keywords is a key factor that drives search engine optimization. If you don’t use the required amount of keywords then internet users or readers might not be able to find your article using the Google or Yahoo search engines.

Using a content format that will ensure readability is important. If the size of your font is too small then it might be difficult for most of the readers to appreciate the content however important the information provided by you may be. If you want users to tag your content then it is important that you place buttons at the top or the bottom of your article. You can also avoid clutter by including bookmark option of only those social bookmarking communities that are best linked to your business.

These are some of the ways by which, you can use social bookmarking to your advantage.

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Search engine ranking is perhaps the most important element that determines a website’s success. The key to getting your website to appear in the search engine results starts with getting your website’s pages indexed. By indexed, I mean allowing the Google robot to visit and scan each page on your website to determine its relevance. However, many search engines have a difficult time finding pages that are buried deep in your site’s navigation structure. Below I will discuss some techniques that will help the search engines find those hidden pages, as well as assist human visitors to navigate your website. I will be focusing exclusively on Google because, although there are many search engines, most websites get 50x more traffic from Google than Yahoo & MSN combined.

Depth of the Index

The frequency which Google visits your site to index pages is largely determined by the frequency of website updates. If your website is updated daily, Google is likely to visit everyday. The “depth” of Google’s indexing refers to the tiers of your website’s navigation tree that will get indexed. For example, your homepage would be the first tier and any pages linked from the homepage, such as your “Company Info” page would be 2nd tier pages. Any pages that are only accessible from these second tier pages would be considered 3rd tier pages.

The depth of Google’s index largely depends on each page’s Page Rank (that addicting little green bar on the Google Toolbar). Generally, as you move from the 1st to 2nd and from 2nd to 3rd tier of your website’s navigation structure, Page Rank will fall. If your homepage has a Page Rank of at least one, your 2nd tier pages should get indexed. If your second tier pages have low or no Page Rank, then Google probably hasn’t indexed any pages past this tier and isn’t aware that other pages exist.

What is a SiteMap?

A sitemap lists all your website’s pages in a structured, single page format. By viewing your sitemap, a website visitor can quickly and easily be aware of all your website’s pages and navigate to the area they are interested in. Although this type of sitemap is geared towards human viewers, it is also beneficial for search engines because it will allow the robots to see pages that may be 4 or 5 tiers deep in your website. Given that the Page Rank on you sitemap page is ample enough (make sure it is linked from your homepage), Google should crawl and index your whole website.

New Type of SiteMap

There is a new type of sitemap available to use – The Google SiteMap. It is a little different from the traditional sitemap – it is an XML file located on your website’s server that lists all your website’s pages and associated attributes. Google will read this file and will be aware of all your website’s pages, regardless of the depth of the navigation structure. In addition to listing each page of your website, you can also specify attributes such as the frequency of updates and priority of indexing for each page.

How Does It Work?

As I said before, the Google Sitemap is created in XML (Extensible Markup Language). It is similar to HTML, and often used these days in RSS and blog feeds. Here is an example of an entry that would be written for each page in a website:

http://www.yoursite.com/index.html
2007-05-18
monthly
0.8

The “url” tag specifies that you are entering information for a new URL (website page). The “lastmod” tag specifies when the page was last updated. The “changefreq” tag specifies how often the page is updated. The “priority” tag specifies the relative priority for indexing of that page.

Helpful Tools

This new type of sitemap is great for letting Google know about your whole website. The bad news is that this XML file needs to edited in Notepad each time you make a change or addition that effects your website’s navigation structure. If your website changes frequently or you have a lot of pages, coding the file by hand can be a real pain. Fortunately, there are many sitemap generators available for free on the Internet. Just do a search for “Google Sitemap Generator” and you will find dozens of free tools that will “crawl” your website and create the sitemap for you.

Conclusion

Google states that using their sitemap program will not increase your search engine rankings. But, it will get more of your pages indexed, and Google in turn should deem your website larger and more important. In the long run this should lead to increased search engine traffic. Don’t forget to update your sitemap when your website changes. By keeping both types of sitemaps updated and accessible, your website will quickly become a visitor and search engine favorite.

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